From a shrinking appetite for diet books to a survey that shows a priority for health over looks, is society’s view of weight loss starting to shift?

Becky Hubbard was just 10 when she first remembers overhearing negative comments about her weight. And she has been “struggling on and off ever since.”

Through her teens and 20s, her desire to look thinner led her to try fad diets and take extreme measures to lose weight. More recently, she felt “a lot of pressure” to look a certain way for her wedding. Finally, at 38, her motivations changed.

“My husband and I are looking to start a family… When we started trying to have kids and we weren’t successful, that’s when a real shift in my head happened,” she explained. “I want to be healthy for that.”

Her view of weight loss now focuses on making her health the top priority.